Most businesses invest in having a website, which is good because it gives people a place where they can learn about the company, the products and services they offer, and of course, their contact details.

However, in this age of digital marketing, simply having a website is no longer enough. Your business should have a blog too. Why? Below are five important reasons.

1. Your blog can share timely information.

Are you having a sale or doing a special promo in the coming days? Announcing these in your blog helps your customers to be informed about it without having to visit your store.

Not only that, you can build excitement and anticipation for the event by sharing in your blog some behind-the-scenes pictures of how your business is preparing for the “Big Sale Event”.

2. You can use it to connect with your customers

Let’s say you’re running a restaurant business and your target market are young urban professionals. You can blog about an upcoming concert and ask them who’s going to watch it.

While the music event is irrelevant to your restaurant business, it is however one of the interests of your customers. And when you take this initiative to connect with them, their engagement can later transform to affinity towards your brand or business.

3. Your blog will be the heart of your content and social media marketing efforts

Promoting your business through social media is a cost-effective marketing strategy. But these social networks have limitations – you can only post 140 characters on Twitter for example, and you can’t embed cool stuff like our Writer Personality Quiz on Facebook.

But if you have a blog, you can share the links of your articles on these social networks, and consequently bring them to your “backyard”. Once they read your blog, they’re also one step closer to discovering and learning more about your business.

4. Your posts can fuel your search engine marketing

Let’s go back to your restaurant business and assume that your house specialty is ramen. In one blog post, you talked about “How To Make Ramen at Home”.

Now imagine a ramen lover who’s interested in learning how to make them on his own. He goes to Google and searches for “how to make ramen at home” – and BAM! – your blog post is one of the results shown.

He clicks the link and goes to your blog. He reads your post and finds what he needs. Then he notices that he’s in a restaurant blog, and checks out your homepage where he learns that ramen is your best seller.

When this happens, we’re pretty sure he’ll be interested to visit your restaurant one of these days.

5. Your blog can help you establish better authority and showcase your expertise

Did a celebrity recently visited your restaurant? Take her picture and ask about her dining experience in your restaurant – then blog about it.

If she finds your ramen (assuming that’s what she ate) delicious – then her fans will certainly believe her and think that your restaurant must have “the best ramen in town”.

Every restaurant can claim that their food is great, but in this case, you have proof that puts your restaurant one notch higher than the rest.

Bonus Reason

We hope these five reasons are enough to convince you that your business should have a blog. If not, then let us give you one more important reason as a “bonus”…

According to a study by internet marketing company Hubspot, 60% of businesses who blog acquire more customers than those who do not.

Now ain’t that a great reason to start a blog for your business today?

And if you need help, then check out our writers here in 199Jobs – we have a lot of reliable blog writers here who can create those articles for you at affordable rates.