by enim

Preparing a newsletter’s layout and design is one of the most challenging tasks, but for some, it feels like doing their favorite hobby.

After hiring an artistic, fast, and reliable layout artist, here’s a list of things that you must take care next to ensure you get the output that you want:

Artists are not editors
Make sure all articles are already edited, polished and revised. Do not expect the layout artist to do an extra-proofreading job for you. His role is to make your newsletter visually-arresting and appealing to your target readers, not embellish your articles.

Provide the captions
All photos must be sufficiently provided with their respective captions. Organize the photos and include which article it pairs.

Ask for different layouts
Let the layout artist come up with plans A, B, and C. Have him present to you different drafts of planned designs so you can choose the best that matches your company’s goal, products/services, articles and of course your readers.

Request for reasonable revisions
Tell the artist to refine the output if you think something’s lacking, but be reasonable. Don’t just tell the artist to edit the work because you don’t like it, rather give a more practical reason such as you think the colors are dull, or the layout looks cramped.

Give honest feedback
Give an honest take on the output once it’s done. Evaluate the strengths and weaknesses of the layout and design and help the artist improve his work.

Have you outsourced a newsletter layout and design work before? What other tips can you give? Share them below in the comments section.