Who would have thought that children in Kindergarten could easily beat Business Graduate Students in such a simple test?

In this short, 7-minute TED Talk, Tom Wujec presents some surprisingly deep research into the “marshmallow problem” — a simple team-building exercise that involves dry spaghetti, one yard of tape and a marshmallow.

Who can build the tallest tower with these ingredients? And why does a surprising group always beat the average?

Tom Wujec studies how we share and absorb information. He’s an innovative practitioner of business visualization — using design and technology to help groups solve problems and understand ideas. He is a Fellow at Autodesk.